Prof. Dr. Dr. H. c. Hans-Rudolf Tinneberg, Managing Director and Head of the Department of Gynecology at the University Hospital Giessen and Marburg, was invited to give a video presentation on Total Quality Management (TQM) at the Merck conference "IVF Centers Quality Control Symposium" on Jan. 27, 2018. In this video presentation, co-organized by Swiss International Health Care, Prof. Tinneberg explained in detail the necessity, principles and elements of TQM, the role of the director in an IVF center and the development of TQM in German IVF centers.