From September 6 to 8, 2019, the fifth German-Chinese IVF Symposium took place at the MVZ Fertility Center Hamburg. In the beautiful surroundings of the city of Hamburg, we focused on topics such as ART's successful individualization strategy. Swiss International Health Care invited German and Chinese experts for an exchange to discuss and reflect on the advanced experiences in fertility center management and the booming Chinese market. Experts from the MVZ Fertility Center in Hamburg presented the German center for reproductive medicine to the Chinese participants. Through lectures, theoretical seminars and research analysis, the participants were to gain a clear understanding of "strategies to individualize and improve the medical care of IVF centers".