Professor Hans-Rudolf Tinneberg, Managing Director and Head of the Department of Gynecology at the University Hospital Giessen and Marburg, was invited to give a video presentation on Total Quality Management (TQM) at Merck's conference "IVF Centers' Quality Control Symposium” on 27th January 2018. In the video presentation, co-edited by Swiss International Health Care, Prof. Tinneberg explained in detail the necessity, principles and elements of the TQM, the role of the director in an IVF centre as well as the development of the TQM in German IVF centres.